The challenge with most Photography bags, is, because it's built to protect your gear, it's heavy, and clunky. Adding your gear to it makes it even heavier and can be awkward to find everything.
This bag though, seems to have thought of a lot of ways to make your packing more convenient.
The look of the bag alone is nice. It's almost got a canvas feel to it, but water resistant.
I absolutely love the fact that the main body of the bag, where you would store your camera and lenses, has a flap that opens completely, so you have access to everything. Y
You can customize your compartments to suit the needs of YOUR gear.
There are so many different pouches and areas to organize your equipment. It really does make for a tidy bag, where you can store just about everything.

Thinking even further, it comes with a rain cover, so should you find yourself out in a storm, you can put this on and it protects your bag and that expensive equipment even further.
There's a spot to store a laptop or tablet, straps to carry tripods, diffusers etc.
The 'backpack' straps are adjustable to accommodate for a variety of bodies, and there's even a waist strap to help take some of the weight off your shoulders.
I really like this bag. It's now my go to for all my shoots!