Hmm... I didn't think it was any different than a normal CPL, but it actually has a small difference. The difference is subtle but noticeable; there's less of the typical subtle yellow or gray tint, instead the color is a bit more saturated — or less saturated, if you will. As already mentioned, the effects are very subtle, but not negligible. It can be argued that you can easily change the image in post-processing, but this may save you an extra step or improve your direct shots. Is it worth the extra cost? I think if you're looking for better SOOC performance, why not, especially if you don't already have a CPL. If you already have a CPL that you really like? maybe not. But even if you do, the cost difference between this true color polarizer isn't much bigger, making it a good alternative. With one exception in the use case: screens. It is known that CPLs can turn your computer screen completely black. With this one I find I can darken a screen significantly (with a slight blue tone shift) but I can't black out the screen completely. So if you need to do that in your recordings, this CPL may not achieve your creative goals. Finally, the build quality is great too. The CPL interface rotates easily and the filter is well made and has threads that I have had no trouble snagging on my lens. A great alternative to the typical CPL, of good quality, with only a very small selective scenario that may not serve as an alternative to a regular CPL.